WordPress SEO and Social Media Marketing 2017-12-28T12:12:59+00:00

WordPress SEO and Social Media Marketing Course Outline

(2-day online course)
Wednesday, January 24, 2018  9:30 AM – 1:30 PM (Central Standard Time)
Wednesday, January 26, 2018  9:30 AM – 12:30 PM (Central Standard Time)
Last Registration Date: January 22, 2018 6:00 PM
Fee: $499
Requirements: Computer with Camera, Microphone and Speakers

WordPress Version 4.9.1


Overview
This course will give you an understanding on the advanced functions of SEO in WordPress. It will cover a base understanding of how WordPress handles SEO thru utilizing basic and advanced plugins to extent SEO. It will also cover Social Media Plugins and how to maximize time with automating your social media blogging thru plugins.

You must have knowledge in WordPress Introduction in order to take this course. If you feel you lack the required knowledge, we strongly suggest that you take our WordPress Introduction course first.

Course Outline

Section 1. Introduction to Search Engine Optimization
What is Search Engine Optimization
Organic vs. Paid SEO
Google, Bing, Yahoo and AOL

Section 2. WordPress and SEO
Introduction to WordPress SEO
Base Configuration of SEO in WordPress
HTML Title and Header Tags
Content Area and Relevance

Section 3. Extending SEO with Yoast SEO
Installing the Yoast SEO Plugin
Optimizing the Yoast SEO Settings
Manual vs. Automatic Page Settings
Settings up Keyword Analysis
Page Optimization with Yoast SEO Reporting Tools
Yoast SEO and XML Sitemap

Section 4. Google Analytics
Introduction to Google Analytics
Installing the Google Analytics Plugin
Analytics and the WordPress Dashboard

Section 5. Extending SEO with All In One SEO Pack Plugin
Introduction to the All In One SEO Pack Plugin
Installing the All In One SEO Pack Plugin
Optimizing the All In One SEO Pack Plugin

Section 6. Social Media Plugins
Installing the Facebook Plugin and Configuration
Using the Facebook Widget on Pages, Posts and Widget Areas
Installing the Instagram Plugin and Configuration
Using the Instagram Widget on Pages, Posts and Widget Areas
Installing the Google+ Plugin and Configuration
Using the Google+ Widget on Pages, Posts and Widget Areas

Section 7. Complete Automation of Blogging with Next Scripts SNAP for WordPress
What is Next Scripts SNAP for WordPress
Installing the Next Scripts SNAP Plugin
Configuring Facebook for Next Scripts
Configuring Twitter for Next Scripts
Configuring Google+ for Next Scripts

Section 8. Social Media Marketing
Introduction of Social Media Marketing
Best Practices in the Social Media Arena
Social Media Reporting and Analysis

To enroll for this course, fill the form below. You will receive and email to verify your registration. If you have a promo code, type it in the field and enroll. If you don’t have a promo code, go to our Resources page to get one. If you have any questions, please call us at: (713) 367-1453 or email us at: info@molecoolar.com. Thank you.